Etihad X New York City Football

As a sponsor of New York City Football Club, Etihad invited some of the players over to Abu Dhabi to see how much they could pack into 24 hours. We created online content from the Abu Dhabi visit, which saw the players visit luxurious hotels, The Louvre Abu Dhabi, a beach resort, a fancy restaurant and more, showcasing the many destinations within the Emirate.

With its dynamic and adventurous approach, the film quickly became one of the brand’s more successful uploads across its social media channels, earning more than 800,000 views on YouTube in just a few days.

Executive Production: Filmmaster MEA Dubai

Production and Post Studio: Filmmaster MEA Dubai