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I am a Creative Director currently relocating to Dublin from the Gulf Region, where I spent the past eight years working across film, content and live show production. Prior to that, my career was rooted in advertising, working for global networks in Milan and Dubai.

With 19 years of experience in the creative industry, my expertise spans creative direction, advertising, design, consumer engagement, branded content, film production, and large-scale shows and events.

Having worked across diverse sectors, markets and business models, from Europe to the Middle East, I bring a versatile and transferable skill set: developing successful campaigns, enriching consumer experiences, creating captivating shows, growing brands, leading teams, pitching ideas, negotiating deals, building partnerships and turning creative thinking into commercial value.